I spent last night MCing an event for Network Cork and IT@Cork about the Internet of Things, the future of digital marketing and internet security.
I am terrified now. That’s largely thanks to Ronan Murphy, the CEO of Smarttech, who outlined the size of the hacking industry and the nature of it. If you thought it was a few lads sitting at home in their bedrooms, think again. According to Ronan, there are enormous corporations working 24/7 on hacking enormous databases and systems as well as on the more common phishing emails we’ve all received from time to time. We’re all vulnerable, changing passwords offers some protection, but if they want you, they’ll get you. He told us about financial company he encountered at a conference with all the top technology available, every security system… and they acknowledge they are only 52% secure.
On the flipside, Denis Canty of Tyco gave a great outline of the Internet of Things. Which is also terrifying. I’m not sure I really want my washing machine telling Amazon when I’ve run out of washing powder. Or telling the manufacturer how often I use it, and how.
Yes – as Raluca Saceanu of Smarttech pointed out – it’s great for marketers. But I’m not sure it’s going to benefit the consumer. It feels to me like we have given up a certain level of privacy already and that soon the whole notion of privacy will be a quaint thing of the past – that people who are interested in remaining private will be viewed a bit like the Amish.
All this from someone with 18,000 Twitter followers and a complete inability to keep her mouth shut about anything? Hard to believe, I know!
I’d love to know what you think. Do you welcome further technology, with smart (hackable!) objects communicating back to their manufacturers about your every move?
I for one do not welcome our future robot overlords… Just me, or is it all a bit 1984?